General Data Protection Regulations (GDPR)

General Data Protection Regulations for Websites

When does the GDPR take effect?

The GDPR will be put into action on the 25th May of 2018, if these regulations are not put into effect and data from your site is breached your company could face hefty fines.

GDPR stands for general data protection regulations. This means that any information that is being used by your site, be it from Google analytics, email forms or any other data collection service, needs to comply with the General Data Protection Regulations.

What we can provide

Privacy Policy & Cookie Policy

This should state what data is being collected, who can view the data, where the data is stored, email alerts and signups, how we are keeping the data secure, what your rights are and disclosure of information.

What is a Privacy/ Cookie Policy?

What is a Privacy / Cookie Policy?

A privacy policy is a document on your site that states data usage, disclosure and management of a visitor’s information. We can provide a privacy policy based on your website and what kind of information you are storing or collecting. You should also include a cookie policy and warning notice, which appears as soon as someone clicks on the site.

Z

Captcha Feature

This is standard on many websites and forms
now and is an additional safety feature but now a must-have when protecting
your website and customer data.

What is a Captcha Feature?

What is a Captcha Feature?

A captcha is a security feature that is helpful to websites; this prevents businesses from receiving spam or automated data. Adding a captcha also helps to keep your website more secure, as hackers can use forms on your websites to breach your websites private data.

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SSL Certificates

To comply with the new regulations SSL certificates are now mandatory in ensuring the security and credibility of your website. These are already in place on many sites and very important for businesses that sell online.

What is an SSL Certificate?

What is an SSL Certificates?

An SSL certificate is most commonly recognised by the padlock symbol you see at the beginning of the URL this means that the site has an SSL certificate and has a safe secure connection. We can provide an SSL Certificate to any site but the requirements to install vary according to how your website has been developed.

Email Campaign Management

This is a way of being able to create, schedule and manage emails and email campaigns, as well as keeping track of who is opening and engaging with your content. A secure database and an unsubscribe feature for those who no longer wish to receive email marketing from you, is key to keep in line with the new general data protection guidelines and avoid penalties.

What Is Email Campaign Management?

What Is Email Campaign Management?

Email campaign management systems allow you to plan post and track email campaigns, they are an important part of a companies marketing strategy, which also needs to be GDPR compliant. Common examples of this are Mail Chimp and Campaign monitor.

Opt-in Email Marketing

This is to ensure that anyone visiting your site is asked permission to opt for any email marketing or other services you may offer. It is important that this is obvious to visitors as it is part of the new regulations. We can provide our services to screen your site for anything that may require an opt-in option to be available; this needs to be agreed to by the visitor and not as an opt-out option.

What Is Opt-in Email Marketing

What is opt in email marketing?

This is when a consumer is given the option to receive emails, for instance when you visit a site it may have a pop up or a field at the bottom of the page that asks you to enter your email if you would like to receive marketing materials.

If you would like more information see our GDPR blog

Contact us to get a free evaluation of your website and marketing activities 

 

hello@netinspire.co.uk

01782 524600