Did you know that the Google’s Display Network allows businesses to place banner ads on advertising-supported sites across a large network on the internet?

One of our clients, a leading plastic recycling company, required a push in brand awareness across the UK. After discussing the many online advertising options, our conclusion was to create a campaign on the Google Display Network.

The Display Network campaign gave the client a new reach to their target audience by displaying web banners on relevant external websites that were connected to their keywords.

One of the benefits of having a Google Display campaign is that there is potential that your web banner could appear on high authority websites at a low cost.

The banner appeared on:

  • dailymail.co.uk
  • sky.com
  • yell.com
  • youtube

The results

On a low daily budget, the live campaign has already received over 2,000 clicks and over 900,000 impressions, increasing relevant traffic to the client’s website since April.

Fancy a campaign on the Google Display Network?

We can advise you on the best strategy for your objective so for an informal chat contact us today.

 

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Netinspire - Web Design & Online Marketing in Stoke-on-Trent, Staffordshire

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