GDPR stands for general data protection regulations. This means that any information being used by your site, be it from Google analytics, email forms or any other data collection service, needs to comply with the GDPR.

When does the GDPR take effect?
The GDPR will be put into action on the 25th May of 2018, if these regulations are not put into effect and data from your site is breached your company could face up to €20 million in fines. Or up to 4% of your annual turnover.

What about Brexit?
Although the UK is leaving the EU the GDPR regulation is already in place and will still apply to the UK and its residents long after Brexit.

What you need!

Privacy Policy – A privacy policy is a document on your site that states data usage and disclosure and management of a visitor’s information. We can provide a privacy policy based on your website and what kind of information you are storing or collecting. You should also include a cookie policy and warning notice, which appears as soon as someone clicks on the site.

SSL Certificates – An SSL certificate is most commonly recognised by the padlock symbol you see at the beginning of the URL this means that the site has an SSL certificate and has a safe secure connection. We can provide an SSL Certificate to any site but the requirements to install vary according to how your website has been developed.

Email campaign management – This is so that you are able to schedule and manage emails and email campaigns as well as keeping track of who is opening and engaging with your content, a secure database and an unsubscribe feature is key to keep in line with GDPR.

Opt-in email marketing – This is to ensure that anyone visiting your site is asked permission to opt for any email marketing or other services you may offer. It is important that this is obvious to visitors as it is part of the new regulations. We can provide our services to screen your site for anything that may require an opt-in option to be available, this needs to be agreed to by the visitor and not as an opt-out option.

Customer database – These sites can only be accessed by secure login and the SSL certificate protects the data the site is collecting.

Captcha Feature – A captcha is a security feature that is helpful to websites; this prevents businesses from receiving spam or automated data. Adding a captcha also helps to keep your website more secure, as hackers can use forms on your websites to breach your websites private data.

View our webpage on how we can help you get GDPR ready! Click here

Contact us on 01782 524600 for a FREE evaluation of your website and marketing activities.