Facebook Pages Measure Customer Response Rate

Facebook Pages Measure Customer Response Rate

As part of efforts to make Facebook more appealing to business owners, the social networking platform has introduced more customer service-focused features – most recently, the ‘response rate’ addition. This shows a Page’s responsiveness to customer messages, and if...
How SMEs can generate leads on LinkedIn

How SMEs can generate leads on LinkedIn

LinkedIn is widely considered the most effective social media channel for B2B lead generation, reportedly driving 80% of B2B social media leads.  In 2013, 65% of companies on LinkedIn acquired a B2B customer through the network, whilst 51% acquired a B2C customer, so...