Why Content Marketing is Essential for SEO

Why Content Marketing is Essential for SEO

Often when we’re approached for our SEO services, we’re asked if content marketing or blogging is necessary.  Our answer is: yes.  Search engine optimisation and content marketing absolutely go together like a horse and carriage.  We’ll explain why. SEO and content...
Search engine optimisation (SEO) explained

Search engine optimisation (SEO) explained

The sole purpose of search engine optimisation is to improve a website’s effectiveness at being found organically by search engines and Internet searchers. How does Google determine page rankings? There are hundreds of “ranking factors” (see below) that determine how...
Will Good Content Help You Rank?

Will Good Content Help You Rank?

There’s no question that good quality content is good for business.  It contributes to brand building, paves the way for lead generation, and improves your website’s search ranking.  But is it really going to get your site on to page 1 of Google?  Probably not. Why?...
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