Why Content Marketing is Essential for SEO

Why Content Marketing is Essential for SEO

Often when we’re approached for our SEO services, we’re asked if content marketing or blogging is necessary.  Our answer is: yes.  Search engine optimisation and content marketing absolutely go together like a horse and carriage.  We’ll explain why. SEO and content...
Search engine optimisation (SEO) explained

Search engine optimisation (SEO) explained

The sole purpose of search engine optimisation is to improve a website’s effectiveness at being found organically by search engines and Internet searchers. How does Google determine page rankings? There are hundreds of “ranking factors” (see below) that determine how...