Link Building: Which Links Have More Value?

Link Building: Which Links Have More Value?

Whilst quality over quantity is beneficial when starting a link building campaign, it’s also important to compare the relevance and authority of the links. Link building success helps in increasing the website page authority which adds to the SEO value.  When it...
LinkedIn Releases Three New Targeting Tools

LinkedIn Releases Three New Targeting Tools

This month the professional business networking platform, LinkedIn, have released their new advertising product, Matched Audiences. The new Matched Audiences incorporates enhanced targeting capabilities which allow businesses to be able to combine their own first...
Social Media Helping Small Businesses

Social Media Helping Small Businesses

According to Statista, a marketing research company, over 2 billion people will have a social media account by 2020. With this is in mind, social media could potentially catapult many businesses in front of a large online audience, giving any business a good solid...
Pinterest Ramps Up Its Visual Search

Pinterest Ramps Up Its Visual Search

Pinterest, the creative social platform, is now bringing its visual search technology to the web. With the new integration, the social media platform has updated their Chrome extension, giving users the ability to hover on any image online and find other related...
Digital Marketing Tips For Your New Business

Digital Marketing Tips For Your New Business

Becoming your own boss may sound appealing when looking to start a new business but have you considered how digital marketing could play a major part in its success. Starting a small business gives you ultimate control and flexibility on the hours you choose to work....
Facebook Announce Video Autoplay Feature

Facebook Announce Video Autoplay Feature

We’ve all seen videos popping up in our FB newsfeed, so is the recent ‘autoplay’ announcement really a surprise? With video content becoming more popular across social media it’s an important feature that is here for the long haul. It could prove to be an unpopular...

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