Google Ads: Success Story

Google Ads: Success Story

Did you know that the Google’s Display Network allows businesses to place banner ads on advertising-supported sites across a large network on the internet? One of our clients, a leading plastic recycling company, required a push in brand awareness across the UK. After...
Top 3 Considerations For Page Quality: E-A-T

Top 3 Considerations For Page Quality: E-A-T

Did you know that “EAT” is an acronym for Google’s search quality guidelines? In 2014 the new Google guidelines were leaked grabbing marketers attention immediately.  After the unofficial release, Google’s official launch saw many in the industry adapting their...
Link Building: Which Links Have More Value?

Link Building: Which Links Have More Value?

Whilst quality over quantity is beneficial when starting a link building campaign, it’s also important to compare the relevance and authority of the links. Link building success helps in increasing the website page authority which adds to the SEO value.  When it...
LinkedIn Releases Three New Targeting Tools

LinkedIn Releases Three New Targeting Tools

This month the professional business networking platform, LinkedIn, have released their new advertising product, Matched Audiences. The new Matched Audiences incorporates enhanced targeting capabilities which allow businesses to be able to combine their own first...
Social Media Helping Small Businesses

Social Media Helping Small Businesses

According to Statista, a marketing research company, over 2 billion people will have a social media account by 2020. With this is in mind, social media could potentially catapult many businesses in front of a large online audience, giving any business a good solid...
Pinterest Ramps Up Its Visual Search

Pinterest Ramps Up Its Visual Search

Pinterest, the creative social platform, is now bringing its visual search technology to the web. With the new integration, the social media platform has updated their Chrome extension, giving users the ability to hover on any image online and find other related...
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