Why does Google Rank Videos Differently to YouTube?

Why does Google Rank Videos Differently to YouTube?

We investigate why Google and YouTube use different methods to rank videos on the results page.  A recent survey by Stone Temple Consulting discovered that the video rank position order on Google and YouTube varied in the result pages. According to the findings from...
Google Implements Precautions Against Unsafe Apps

Google Implements Precautions Against Unsafe Apps

To safeguard Android phones Google has rolled out Play Protect which scans apps to stop malicious software before it’s too late. The search engine giant has confirmed that their fight against rogue apps is ongoing but Play Protect should play a big part in...
Google confirms cancellation of Gmail ad targeting

Google confirms cancellation of Gmail ad targeting

Google for many years has offered different types of targeting with Gmail ads, however, they have confirmed that they will no longer scan emails for keywords.  The removal of Gmail adverts will come into place later this year, Diane Greene from Google, commented:...
Top 3 Considerations For Page Quality: E-A-T

Top 3 Considerations For Page Quality: E-A-T

Did you know that “EAT” is an acronym for Google’s search quality guidelines? In 2014 the new Google guidelines were leaked grabbing marketers attention immediately.  After the unofficial release, Google’s official launch saw many in the industry adapting their...
LinkedIn Releases Three New Targeting Tools

LinkedIn Releases Three New Targeting Tools

This month the professional business networking platform, LinkedIn, have released their new advertising product, Matched Audiences. The new Matched Audiences incorporates enhanced targeting capabilities which allow businesses to be able to combine their own first...