Google Implements Precautions Against Unsafe Apps

Google Implements Precautions Against Unsafe Apps

To safeguard Android phones Google has rolled out Play Protect which scans apps to stop malicious software before it’s too late. The search engine giant has confirmed that their fight against rogue apps is ongoing but Play Protect should play a big part in...
Google confirms cancellation of Gmail ad targeting

Google confirms cancellation of Gmail ad targeting

Google for many years has offered different types of targeting with Gmail ads, however, they have confirmed that they will no longer scan emails for keywords.  The removal of Gmail adverts will come into place later this year, Diane Greene from Google, commented:...
Top 3 Considerations For Page Quality: E-A-T

Top 3 Considerations For Page Quality: E-A-T

Did you know that “EAT” is an acronym for Google’s search quality guidelines? In 2014 the new Google guidelines were leaked grabbing marketers attention immediately.  After the unofficial release, Google’s official launch saw many in the industry adapting their...
LinkedIn Releases Three New Targeting Tools

LinkedIn Releases Three New Targeting Tools

This month the professional business networking platform, LinkedIn, have released their new advertising product, Matched Audiences. The new Matched Audiences incorporates enhanced targeting capabilities which allow businesses to be able to combine their own first...
Optimise your Business Website for Local Search

Optimise your Business Website for Local Search

With many businesses their online presence is crucial, but without local SEO they could be missing out on local business. Starting a marketing campaign for your online business can be done with just a little research. If you’re a local business which needs to appear...
What is Growth Hacking?

What is Growth Hacking?

You may not have heard of “growth hacking” but it’s been around since 2010. We take a look at the meaning of the term and what the actual job entails. Another Marketing Role Many marketing jobs advertised across various recruitment platforms always seem to...
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