LinkedIn Releases Three New Targeting Tools

LinkedIn Releases Three New Targeting Tools

This month the professional business networking platform, LinkedIn, have released their new advertising product, Matched Audiences. The new Matched Audiences incorporates enhanced targeting capabilities which allow businesses to be able to combine their own first...
Optimise your Business Website for Local Search

Optimise your Business Website for Local Search

With many businesses their online presence is crucial, but without local SEO they could be missing out on local business. Starting a marketing campaign for your online business can be done with just a little research. If you’re a local business which needs to appear...
What is Growth Hacking?

What is Growth Hacking?

You may not have heard of “growth hacking” but it’s been around since 2010. We take a look at the meaning of the term and what the actual job entails. Another Marketing Role Many marketing jobs advertised across various recruitment platforms always seem to...
Digital Marketing – 2016 recap

Digital Marketing – 2016 recap

2016 was certainly a year to remember! So, we take a look at the most interesting digital marketing news. Google was certainly busy with various algorithm changes and with new innovative marketing strategies, could 2017 be even better for the digital world. The Possum...
Advantages of traditional marketing

Advantages of traditional marketing

Traditional marketing is still important for businesses despite the benefits of online marketing. The methods of the traditional route include print advertising, billboards, newspaper adverts, television commercials and radio spots. Even though companies are using...

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