Social Media is one of the most effective and inexpensive ways to grow brand awareness.
Businesses can use social media to engage with their followers and listen to feedback in real time. By sharing your businesses latest news and promotions via social platforms you can target users that might have been unreachable in the past. It’s important for many businesses to share with their followers regularly but by hitting the right time to post, they could be receiving higher interactions.
Did you know that different days and times are better than others due to a number of users on the platform at the time? This also differs per platform, for example, if your customer base is usually consumers than it’s been reported that on average the best time to post is on weekends. However, for all B2B companies, it’s the opposite, posting is usually conducted mostly during working hours to capture their audience.
Our informative infographic will give you a simple to follow insight into the science behind posting on social media. Depending on the business these guidelines may not suit your business but you will be able to see how your audience works by checking out your analytics.